THE GUARDIAN VIDEO REBRAND

Brief - Top-down rebrand of all video output on theguardian.com, monthly views topping 100 million.

The visual identity needed to represent the diversity of content but also was necessary to feel as part of one set. Based around the idea of the triplet representing the core values for both opening and closing content, a total of 5 colour palettes were used to signpost content via tonality, and sub-brand.

The rebrand needed to encompass Open and Closing identity stings, as well subtitles and name straps. Each needed to work across a desktop, mobile and social media applications.

The multimedia rebrand resulted in a completely new work flow for all staff and third party editors across three continents. 

Roles - Concepting, Art Direction, Motion Design

Open Sting - News

Open Sting - News

Open Sting - News

Open Sting - News

Closing Sting - News, Sport

Closing Sting - News, Sport

Closing Sting - Culture, Film, Music

Closing Sting - Culture, Film, Music

Brand Guideline excerpt (Opens)

Brand Guideline excerpt (Opens)

Brand Guideline excerpt (Closes)

Brand Guideline excerpt (Closes)